The company’s
objectives
Long-term efficiency and financial stability
Increasing the number of «lifetime» certificate holders
Developing customers «informed ownership» of a certificate
Aising Russians’ awareness of the terms and conditions for buying and using various kinds of timeshare certificate or timeshare membership
Increasing the number of timeshare certificate holders in Russia
Increasing the number of timeshare certificate holders in Russia
Positioning a new format marketing programme for selling timeshare certificates