The company’s
objectives

Long-term efficiency and financial stability

Increasing the number of «lifetime» certificate holders

Developing customers «informed ownership» of a certificate

Aising Russians’ awareness of the terms and conditions for buying and using various kinds of timeshare certificate or timeshare membership

Increasing the number of timeshare certificate holders in Russia

Increasing the number of timeshare certificate holders in Russia

Positioning a new format marketing programme for selling timeshare certificates